SIMPLIFIED AND STREAMLINED BOOKKEEPING FOR SMALL BUSINESS

Empower your finances - Empower your life

Contact Amy & the Team at She Counts

Anchor 1

She Counts Story

Life is easier and less stressful, and business is better with She Counts on your side

Click above to listen to our story

HOW WE HELP

How We Help

Why do small business owners think they have to do everything?

We’ve seen first hand the undue stress and worry that keeping accurate financial records creates.

There’s no need to do this alone.

Contact Amy today for a conversation that could completely change your business and how you feel about your figures. You’ll feel so relieved, whether you feel like your figures are in a mess or you’re just tired of doing it all yourself.

Amy would love to hear from you

PAIN POINTS

We talk about the pain points and what Amy can do to help eliminate or streamline the process.

ACCOUNTING SOFTWARE

We set you up on your preferred accounting software (She Counts LOVES XERO) so you can visualise your cashflow and strategise for the future.

CURRENT ANALYSIS

Amy will have a look at your current figures and how you are currently keeping records and make adjustments for you.

MONTHLY EMPOWERMENT

Amy will meet with you each month to help you find meaning behind the figures to empower you to make decisions about your business.

INTRODUCTION

We have an initial phone call / face to face or virtual meeting so Amy can learn more about your business.

MONTHLY PLANNING

We create a plan for you each month for your reporting and processes.

If you are still undecided listen to one of our clients

Click above to listen

EMPOWER YOUR FINANCES -EMPOWER YOUR LIFE

She Counts and Our values

Simplified and Streamlined - Systems that will set you up for stress free financial success

Ethical and accessible bookkeeping services

Genuine and involved - looking at the big picture of the business (the people, the services, the current numbers)

Straight talking and encouraging

Relationship building - I don’t just lodge your BAS - it’s about you and your business

Beyond the numbers - we want your financial systems to support better decision making so you

Helping you work ON the business not IN the business

Contact Amy & the Team at She Counts

What our other clients say

Free Mango Reviews Widget

F K

2025-10-30

Amy at She Counts has been such a lifesaver with my account reconciliation. I had made such a mess of it on my own. She made the whole process feel simple and stress‑free, taking the time to explain things in a way that actually made sense. I really appreciated how approachable and patient she was—nothing ever felt rushed or too much trouble. If you’re looking for someone who’s not only professional but also genuinely cares about helping you and your business, Amy is the one to call.

Amanda T

2025-09-24

I have recently engaged Amy for my new business, and I have been most impressed by her work ethic, proactive approach, and drive to assist me to grow my business. Amy and her team are diligent and extremely responsive, and I am so happy that I have put my business in their hands. Cannot recommend them enough!

Alcoholics Anonymous Victoria

2025-07-30

We are a registered Charity with the Australian Charities and Not-for-Profit Commision and we are incredibly grateful to Amy and her team at She Counts for their outstanding effort and dedication in streamlining our inventory as well as bookkeeping advice. This along with their continued support to ensure we are compliant with the ATO and our financials are up to date gives us peace of mind. Their continuous effort and expertise give us reassurance. The team is always responsive, knowledgeable, and willing to go the extra mile to support our business. Their services are highly recommended!

Justin Mitrevski

2025-02-13

Amy and the team at She Counts book keeping are experts in reconciling accounts, keeping in line with ATO regulation and tracking the profitability of your business. Her team is involved and want to help your small business be successful.

Michael Webb

2023-12-21

Amy and She Counts have transformed my bookkeeping processes, allowing my business to thrive. It's amazing how much extra time She Counts has freed up for me and how much less stress it is to run a business with She Counts on our side. Thanks Amy

It’s that time of year when Christmas bonuses start appearing on payslips. Bonuses can be based on quarterly or annual performance, or simply be a once-off Christmas payment.

Here’s what you need to know:
• Christmas bonuses are treated as additional earnings, and are taxed using ATO Schedule 5.
(Because they’re considered a yearly reward, the tax is apportioned over 52 weeks.)
• Performance-based or once-off bonuses are classed as Ordinary Time Earnings (OTE), meaning superannuation is payable.
• If the bonus relates specifically to overtime or work outside ordinary hours, then super is not payable.

If you’re unsure how your bonus should be taxed or treated for super, reach out to She Counts Australia, they can guide you based on your specific situation.

Compliance with ATO and TPB regulations is essential for continued registration, and part of that responsibility is maintaining secure systems.

Key security measures include:
• Multi-factor authentication
• Securing all devices
• Clear breach-reporting procedures

Have a conversation with your bookkeeper about what steps you and your business can take to improve cyber security.
.
.
.
.
.
#SmallBusinessMelbourne
#MelbourneBusiness
#CyberSecurityAwareness
#BookkeeperMelbourne
#BASAgent
#TPBRegistered
#ATOCompliance
#ProtectYourData
#CyberSafeBusiness

Grateful for the opportunity to work with such incredible clients and to receive kind words in return.

.
.
.
.
.
.

#SheCountsAustralia #MelbourneBusiness #MelbourneBookkeeper #SmallBusinessMelbourne #BookkeepingSupport #ClientLove

A BAS Agent is registered with the Tax Practitioners Board and can complete the following for you:
• Lodge your BAS to the ATO
• Process Payroll and STP to Payroll

An unregistered bookkeeper cannot do these things, so make sure you have the right person supporting your business.
.
.
.
.
.

#SmallBusinessMelbourne #MelbourneBusiness #BASAgent #BookkeeperMelbourne #SmallBizSupport #BusinessOwnerLife #MelbourneSmallBusiness #AustralianBusiness #StartUpLife #WomenInBusinessAU #SupportSmallBusiness #ATOCompliance #PayrollSupport #STPcompliant #TaxPractitionerBoard

Helping small businesses grow is what lights us up. We’re so grateful to partner with the passionate business owners who make this community thrive.

#SheCountsAustralia #WomenInBusiness #BookkeepingWithHeart #SmallBusinessCommunity #BASAgent #MelbourneBookkeepers

Did you know the ATO may offset any credits (money you’ve overpaid or are due to receive as a refund) against debts you owe in other tax accounts?

This includes:
• Existing tax liabilities
• Debts with other government agencies

So if you’re expecting a refund, it may be reduced or held back if there are outstanding amounts owing.

If this offsetting causes financial hardship, a BAS Agent can request a refund to be released instead.

If you’re unsure how this applies to your situation, we can help review your ATO accounts and support you through the process.

#SheCountsAustralia #BASAgent #ATOCredits #ATODebts #SmallBusinessAustralia #CashFlowSupport #BusinessFinance #TaxTipsAustralia #ATOCompliance #BookkeepingSupport #SmallBizHelp #BusinessAccounting

From Side Hustle to Trusted BAS Agent – The Story Behind SheCounts

Amy O’Connor, a TPB-registered BAS Agent and Bookkeeper, shares the heartfelt story behind how she built SheCounts. Starting from a simple side hustle while working a full-time job, to becoming a trusted bookkeeping business built on care, compliance, and connection.
At SheCounts, Amy helps small business owners, like tradies feel confident, compliant, and in control of their finances.
Her approach is simple: keep it authentic, stay transparent, and always put people first.
If you’re looking for a genuine, compliant bookkeeper who understands the real challenges of running a business — you’ve found her.
👉 Learn more about SheCounts and how Amy can help you:
🌐 https://shecounts.com.au

#SheCounts #Bookkeeper #BASAgent #SmallBusinessAustralia #CompliantBookkeeper
Music:
Fuel the Fire: YUGNRN569EMLROCZ
Here to Stay: OAHND2GRVWJNMFQW
Awakening: P2TI3XMZNVUSJV7S

Payments & Salary Sacrifice,What you need to know…

A bonus can only be salary sacrificed to super if a written arrangement is already in place before the bonus is:
• Earned
• Approved/determined
• Communicated or notified to you

If no agreement exists beforehand → the bonus must be paid as wages and cannot be sacrificed later.

Not sure if your current arrangement is set up correctly?
👉 Send us a message, we can help you get it right before that bonus drops.
.
.
.
.

#SheCountsAustralia #SmallBusinessAustralia #SalarySacrifice #Superannuation #PayrollSupport #XeroTips #BusinessBookkeeping #ATOCompliance #TaxPlanning #GetItRight

When you’re a small business owner, your time is better spent growing, not guessing tax requirements. If you’d like clarity and confidence around your GST, we’re here to support you.
.
.
.

#SheCountsAustralia #BASAgent #GSTHelp #SmallBizEducation #BookkeepingAustralia #BusinessCompliance #ATO #SmallBusinessSupport

Late payers slowing down your cash flow? Xero now enables invoice reminders to be sent via SMS, directly to your client’s phone.
Tap to pay. Job done.

If you’d like help enabling this feature in your Xero file, we can support you with that.
Send us a message and let’s help you get paid faster with less follow-up.
.
.
.
.

#SheCountsAustralia #XeroTips #CashFlow #SmallBusinessAustralia #BusinessBookkeeping #GetPaidFaster #InvoiceReminders #XeroSMS #TradieLife #SmallBizSupport

From confusion to confidence, that’s what working with She Counts Australia feels like,
Let us take care of the numbers, so you can take care of the business.

Keep your business and personal spending separate, your bookkeeper (and your sanity) will thank you later!
.
.
.
.
.
.

#SheCountsAustralia #BookkeepingHumour #MelbourneSmallBusiness #RingwoodBusiness #BookkeeperLife #BusinessTips #SmallBusinessAustralia #AccountingMadeSimple #WomenInBusiness #FinancialWellness

AI is changing the game for bookkeepers. It’s not about replacing people, it’s about freeing your time, improving accuracy, and helping your business grow smarter. The future of bookkeeping is here, and it’s intelligent.
.
.
.
.
.
.
.
.

#Bookkeeping #SheCountsAustralia #MelbourneBusiness #RingwoodSmallBusiness #AccountingTips #AIAutomation #BookkeeperLife #SmallBusinessSupport #WomenInBusiness #ProductivityTools

September BAS is due soon! If you’re working with a BAS Agent, you have until 21st November to lodge and pay. Not sure how to access this extension? Reach out, we are here to help guide you through it.
.
.
.
.
.
.
.

#BAS #BASAgent #SmallBusiness #MelbourneSmallBusiness #Bookkeeping #SheCountsAustralia #AgeCountsAustralia #TaxTime #BusinessFinances #AccountingTips #WomenInBusiness #Xero #BusinessSupport #BookkeepingAustralia #QuarterlyBAS #TaxTips

Perfect for small business owners who are always on the go, from markets to workshops, coffee vans to client visits. No terminals, no fuss, just quick, seamless payments straight from your phone.

Ask She Counts how Xero can work for you.

#SheCountsAustralia #Xero #TapToPay #SmallBusinessTools #MobileBusiness #MarketVendors #BusinessMadeSimple #AccountingMadeEasy #BusinessSupport #WomenInBusiness

Always excited to empower women in business to grow with clarity and confidence.
.
.
.
.
.
.
.

#SheCountsAustralia #WomenInBusiness #MelbourneBusiness #MelbourneBookkeeper #SmallBusinessMelbourne #BusinessSupport #BookkeepingMadeSimple #ATOCompliance #BusinessGrowthMelbourne #FemaleEntrepreneurs

Always grateful to work with amazing people and receive such kind feedback 💙
.
.
.
.
.
.

#SheCountsAustralia #MelbourneBusiness #MelbourneBookkeeper #SmallBusinessMelbourne #BookkeepingSupport #ClientLove

Want to make it easier for yourself to track receipts over $75?
.
.
.
.
.
.
.

#SheCountsAustralia #MelbourneBusiness #MelbourneBookkeeper #SmallBusinessMelbourne #BookkeepingSupport #ATOCompliance #XeroTips #Hubdoc #BusinessMadeSimple #MelbourneBookkeeping

Calling all small businesses. Ready to stress less and grow more?
.
.
.
.
.
.

#SheCountsAustralia #MelbourneBusiness #MelbourneBookkeeper #SmallBusinessMelbourne #BookkeepingSupport #ATOCompliance #BusinessGrowthMelbourne #OutsourceBookkeeping #XeroSupport #MelbourneEntrepreneurs

Tradies, are you up to date on this?
.
.
.
.
.
.
.

#SheCountsAustralia #MelbourneBusiness #MelbourneBookkeeper #SmallBusinessMelbourne #BookkeepingSupport #TradiesMelbourne #ATOCompliance #OutsourceBookkeeping #MelbourneTradies

Let She Counts Australia take the stress out of your books 📚✨ Outsource your bookkeeping to the experts so you can focus on what matters most , growing your business.

.
.
.
.
.
.

#SheCountsAustralia
#OutsourceBookkeeping
#BookkeepingMadeEasy
#SmallBusinessAustralia
#BusinessSupportAU
#BookkeepingMeme
#OutsourceAndGrow
#StressFreeFinances
#SmallBizSupport
#FocusOnGrowth

So lucky to work with such amazing people! 💛
.
.
.
#Review #Grateful #MelbourneSmallBusiness
.#SheCountsAustralia #AustralianBusiness #AussieBookKeeper

Make it easy. Make it automatic. ✅.
.
.
.
.
.
.
.

#SheCountsAustralia #SmallBusinessSupport #BusinessTips #MoneyMadeSimple #CashflowMatters #SmartBusiness #AustralianBusiness #SmallBizHelp #ATO #BusinessGrowth #FinancialWellbeing #MoneyMatters #BusinessBalance #TaxTips #SmallBizAustralia

A weekend reminder: create balance so you can truly enjoy your day off and return Monday with fresh energy.
.
.
.
.
.
.
.
.

#SheCountsAustralia #WorkLifeBalance #SmallBusinessSupport #WeekendReset #EntrepreneurLife #WomenInBusiness #SmallBizAustralia #BusinessCommunity #RestAndRecharge #MindfulBusiness #SmallBusinessLife #StrongerTogether #AustralianBusiness #BusinessJourney #HealthyBalance

🤝 We are in it together.
.
.
.
.
.
.

#SheCountsAustralia #BusinessCommunity #SmallBusinessSupport #TogetherWeGrow #WomenInBusiness #AustralianBusiness #EntrepreneurLife #SmallBizAustralia #BusinessJourney #StrongerTogether

GST can be tricky for small business owners. We are here to support you!
.
.
.
.
.
.
.
.
.

#SheCountsAustralia #SmallBusinessAustralia #AustralianBusiness #GSTTips #BusinessAccountingAU #ATO #BusinessFinanceTips #MoneyMattersAU #WomenInBusinessAU #MelbourneSmallBusiness #BusinessGrowthAU #ABN #BookkeepingSimplified #AustralianTax #SmallBizSupport

Working on holiday?
Read caption to see what you can (and can’t) claim.
• If your trip is part work, part play, only claim the business portion (e.g. 50/50 if half was leisure).
• Keep a travel diary: record the business activity, date, time, location, and how long it lasted.
• Only claim the nights, meals & costs directly tied to business.
• Family tagging along? Their expenses aren’t deductible.
• Just checking emails or packing your laptop doesn’t make it a business trip.

👉 Stay on the right side of the ATO while still enjoying your break.
.
.
.
.
.
.
.
.

#SheCountsAustralia #MelbourneSmallBusiness #BusinessTips #WomenInBusiness #ATO #TaxTips #BookkeepingMadeEasy #BusinessFinance #TaxTimeAustralia #BusinessTravel #AccountingTips #FinanceForSmallBusiness #WorkTravel #ClaimItRight #BusinessGrowth

Behind every BAS reconciliation is a lot more than meets the eye. With the new Quality Management System, BAS Agents are working hard to:
✔️ Reduce risks
✔️ Strengthen client confidentiality
✔️ Refine processes for stronger governance

It’s all part of meeting the Tax Practitioners Board’s standards and giving you peace of mind that your business is in safe hands.
.
.
.
.
.
.

#SheCountsAustralia #SmallBusinessSupport #MelbourneBusiness #RingwoodBusiness #BookkeepingMadeEasy #BASAgent #ATOCompliance #BusinessConfidence #FinancialPeaceOfMind #SupportingSmallBusiness #WomenInBusinessAustralia #BusinessGrowthTips #ProfessionalBookkeeper #TaxPractitionersBoard #BehindTheScenesBusiness

At She Counts Australia, we take the numbers off your plate so you can focus on growing what matters most, your business.
.
.
.
.
.

#SheCountsAustralia #Bookkeeping #SmallBusinessSupport #MelbourneBusiness #RingwoodBusiness #BusinessTips #WomenInBusiness #BASAgent #BookkeeperLife #BusinessGrowth #EntrepreneurLife #ATOCompliance #BusinessFinances #TimeFreedom #StressFreeBusiness

When I started She Counts Australia, my goal was simple: to show business owners that numbers aren’t just about compliance, they’re about empowerment.

Behind the spreadsheets and reconciliations, we’re here to give you clarity, confidence, and the peace of mind to make decisions that move your business forward. Because YOU count, and so does your business.
.
.
.
.
.

#SheCountsAustralia #SmallBusinessSupport #MelbourneBusiness #RingwoodBusiness #BookkeepingMadeEasy #BASAgent #ATOCompliance #BusinessConfidence #FinancialPeaceOfMind #SupportingSmallBusiness #WomenInBusinessAustralia #BusinessGrowthTips

With Xero, invoices can be sent and received directly between accounting systems, no email required. This means:
✔️ Faster payments: clients get your invoice straight into their accounting software, making it easier for them to pay you.
✔️ Fewer errors: data flows system to system, cutting out manual mistakes.
✔️ Time saved: no more chasing emails or re-entering invoice details.

It’s a simple step that streamlines your processes and improves cash flow.

It’s a simple step that streamlines your processes and improves cash flow.
.
.
.
.
.
.
.

#SheCountsAustralia #Xero #EInvoicing #BusinessEfficiency #SmallBusinessSupport #BookkeepingMadeEasy #MelbourneBusiness #RingwoodBusiness #AccountingSimplified #CashFlowMatters #FasterPayments #LessErrors #TimeSaving #CloudAccounting #BusinessGrowth

A little BTS moment after the event. It was great to join Cameron Anderson from XBert, Keryn Stack from Accounts All Sorted. Coming together to share insights and support businesses. What a fantastic session!
.
.
.
.
.
.
.
.

#SheCountsAustralia #XBert #AccountsAllSorted #BusinessGrowth #BehindTheScenes #SmallBusinessSupport #MelbourneBusiness #RingwoodBusiness #BusinessCommunity #WomenInBusiness #NetworkingMatters#FinanceProfessionals #TeamCollaboration

We truly appreciate your review, supporting your business is always our priority.
.
.
.
.
.
#SheCountsAustralia #Melbourne #Ringwood #SmallBusiness #ClientReview #Testimony #TrustedSupport #BusinessGrowth #FinancialClarity #PeaceOfMind #BookkeepingExperts #BusinessSupport #ClientLove #AccountingMadeSimple #YourBusinessPartner

Business isn't just about numbers; it's about connection. At She Counts Australia, we believe in building a community where support flows both ways, and no one feels alone on their journey.

.

.

.

.

.

.#SheCountsAustralia #SmallBusinessSupport #WomenInBusiness #MelbourneBusiness #RingwoodBusiness #CommunityOverCompetition #BusinessConnection #SmallBizCommunity #EntrepreneurLife #BusinessWithHeart #SupportLocalMelbourne #RingwoodSmallBusiness #AccountingWithPurpose #SmallBusinessLife #TogetherInBusiness

Staying compliant doesn’t have to be complicated.
.
.
.
.
.
.
.

#SheCountsAustralia #RingwoodBookkeeper #MelbourneBookkeeper #SmallBusinessSupport #Xero #Hubdoc #BookkeepingSimplified #ATOCompliance #BusinessGrowth #WomenInBusiness #MelbourneSmallBusiness #RingwoodBusiness #BookkeepingMadeEasy

Amy O’Connor from ‘She Counts Australia’ is joining Cameron and Keryn from @xbert.app for “Beyond Compliance: What We’ve Learned from the New QMS Requirements” on 20 August at 12 PM AEST. Discover how to make QMS part of everyday business,less admin, more results.

Reserve Your Spot
Click the link in my bio or story!

.
.

#QMS #BeyondCompliance #SheCountsAustralia #Webinar #BusinessGrowth #XBert

Words are powerful
Whether a review is short and sweet or a detailed reflection,
hearing from our clients always means the world. Every kind word reminds us why we do what we do.
.
.
.
.
.
.

#ClientLove #SmallBizSupport #SheCountsAustralia #BookkeepingWithHeart #BusinessSupport #WordsMatter #MelbourneBusiness #WomenInBusiness #GratefulForOurClients #TestimonialTuesday #SupportLocal #KindWordsBigImpact

Want to make sure your business is ready? Let’s chat.
.
.
.
.
.

#PaydaySuper #SuperChanges2026 #SheCountsAustralia #SmallBizHelp #BookkeepingSupport #CashFlowPlanning #MelbourneBusiness #RingwoodBusiness #WomenInBusiness #PayrollSimplified #ATOCompliance

Balance is key ☀️
Some days, that means stepping outside, soaking up the sunshine, and grounding myself in a slower moment. A simple shift in routine can help restore calm, focus, and clarity.

What brings you back to balance?

#BalanceIsKey #WorkLifeBalance #MindfulMoments #SmallBizLife #SlowDownToSpeedUp #Grounding #SunshineTherapy #DailyRituals #MentalReset #EntrepreneurLife #MindfulBusiness #BusinessWellbeing #WomenInBusiness #SheCountsAustralia #MelbourneBusiness

We’re proud to stand beside Aussie business owners, helping them feel confident and in control of their finances. Need a hand? Send us a message – we’re here to help.
.
.
.
.
.

#Bookkeeping #SmallBusinessSupport #WomenInBusiness m #FinanceSupport #SmallBizAustralia #SheCountsAustralia #BusinessMentor #MelbourneBusiness #RingwoodBusiness #BusinessAccounting #SmallBizFinances #MelbourneBookkeeper

We’re here to help. Send us a message and let’s chat about how She Counts Australia can support you and your business.

.
.
.
.
.
.

#Bookkeeping #BookkeeperLife #SmallBizFinances #StartupSupport #MelbourneBusiness #MelbourneSmallBusiness #RingwoodBusiness#MelbourneBookkeeper #BookkeeperRingwood #SmallBizMelbourne

Amy has been a great support for me to get my business off the ground and keep it moving. She takes so much pressure off, and keeps things simple. Thanks for your support Amy.

✅ At She Counts Australia, we’re fully registered and here to support you the right way.
.
.
.
.

#RegisteredBASAgent #SheCountsAustralia #SmallBusinessSupport #BookkeepingMatters #TPBregistered

At She Counts Australia, we’re more than just bookkeepers, we’re invested partners in your business journey. We’re here to walk alongside you, not behind you.
.
.
.
.
.
.
#SheCountsAustralia #BeyondBookkeeping #BusinessSupport #WomenInBusiness #AccountingWithHeart #WhyWeDoWhatWeDo

🌟 Here’s a snippet from a wonderful testimony I received, so lucky to work with such amazing people! 💛
.
.
.
#Review #Grateful #MelbourneSmallBusiness
.#SheCountsAustralia #AustralianBusiness #AussieBookKeeper

You don’t have to. Support is out there, and you’re not alone! We’ve seen firsthand the stress finances can bring, let’s make it easier together. There’s no need to do this alone.

Contact Amy today for a conversation that could completely change your business and how you feel about your figures.
.
.
.
.
.
.

.
#SheCounts #SmallBizSupport
#MelbourneSmallBusiness #SheCountsAustralia #AustralianBusiness #AussieBookKeeper #WomenInBusiness

Work/life balance is Key!
.
.
.
#shecountsaustralia #worklifebalance #quoteoftheday

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Social media for

@shecountsaustralia

Contact Amy and the Team at She Counts

Get in Touch

She Counts

Registered BAS Agent with the ATO